You see it working in 14 days.
Custom software for ambitious teams. In 14 days you get a working MVP — the core of your product, real and usable, not the finished everything. If it's not right, you pay nothing — built with you, not at you.
From the studio's notebook.
Founder essays + technical notes. Published when we've earned the right to.
See all writing →Custom software shouldn't be a gamble.
Every SMB owner we've spoken to has the same story. They need software built for their specific problem — and the only two options on the market are both bad.
Hire a freelancer.
Cheap. Fast. Until it isn't.
- — Ghosts on phase 2. Common, not rare.
- — Works on Monday, breaks on Friday.
- — Code becomes unmaintainable after 3 features.
- — You end up paying twice. Starting over.
Hire a big software firm.
Reliable. Slow. Built for enterprise, not you.
- — Enterprise minimums on an SMB-shaped problem.
- — 6 months from kickoff to first working version.
- — Account managers, change orders, status meetings.
- — Built for organisations 100× your size.
We don't pick from a menu. We build for your specific problem.
Six things we build end-to-end. Whatever shape your problem needs.
Web apps.
Dashboards · portals · admin. Internal tools your team will actually use.
Mobile apps.
Flutter / React Native. Lean, fast, ships to both stores.
AI agents.
WhatsApp · email · voice. Trained on your voice, your hard NOs.
Automations.
CRM sync · workflows · jobs. The work nobody enjoys, gone.
Integrations.
APIs · sheets · webhooks. Plug into your existing stack, no replatform.
Real software. Built and working.
Four builds across four different problem shapes. None started as templates — each one engineered end-to-end for a specific real-world workflow.
Chronos Auto
Use case — coaching institutes & real estate
Qualifies inbound leads in mixed-language and mixed-script messages, captures contact, books advisor calls, writes to CRM.
Deep-dive →Inventory CRM
Use case — manufacturing inventory
Tracks raw materials, WIP, and finished goods across production stages. Replaces three spreadsheets.
CRM Automation
Use case — cross-industry
Reads conversations across email, WhatsApp, and calls — keeps the CRM accurate without anyone typing.
File Finder
Use case — researcher / knowledge worker
Fetches files from phone + PC by vague natural-language prompt. Asks clarifying questions until sure.
No menu. No templates. Built for your problem.
Voice agents, dashboards, mobile apps, document automation, internal copilots — whatever shape fits. Same studio, same 14-day promise.
14 days. Then you decide.
Most studios make you commit before they show anything real. We do the opposite. We build the heart of your software first — in your hands, working — and only then do we talk about money.
- Day 1 — Kickoff call. We scope the one thing that matters.
- Day 3 — Skeleton up. Real screens, placeholder data.
- Day 5 — Your data flowing through it. It starts to feel real.
- Day 8 — Core logic working. The hard part — done.
- Day 11 — You're clicking around a build, not a deck.
- Day 13 — Polish, edge cases, the last 10%.
- Day 14 — You click it. It works. If it doesn't, you pay nothing.
Discovery.
You explain the problem. We say yes or no. If it's not a fit, we recommend who can help.
We build.
Working software that solves your core problem. You stay close as we go — short updates, no fluff.
You see it work.
We hand over a working prototype. You use it on your own data, in your own setup. You decide.
You pay — or walk.
Like it? 50% upfront, 50% on completion. Don't? You owe nothing — including for the 2 weeks of work.
Four commitments. Not negotiable.
These are the rules we hold ourselves to. If any of them break, we've failed — and we'll tell you before you have to ask.
We show before we sell.
No slides, no proposals, no case studies in lieu of work. The first thing we deliver is working code you can use. If it's not right, we built the wrong thing — and that's on us.
We finish what we start.
No half-built handoffs. No ghosting on phase 2. When we sign a build, we ship it to working state — even if it costs us more than we estimated.
We charge after we deliver.
50% on signing, 50% on delivery. No upfront-and-pray. No invoice surprises. If you decide not to continue after the MVP, you owe nothing — including for the 2 weeks of work.
We tell you when it's a bad idea.
If your problem doesn't need custom software, we say so on the first call. If it does but we're the wrong fit, we say that too. We don't sell what we can't deliver.
Three real signals. Zero theatre.
Compliance
DPDP + GDPR-ready. DPA on request. SOC 2 Type I in scoping. Read more →
Engineering
Provider-agnostic architecture. Schema-validated everywhere. Built to swap, not rebuild. Made 21 enterprise-level projects.
Posture
Founder-led. No support tier between you and us. Both co-founders pick up the WhatsApp.
Want to see
your software
work?
30-minute call. We'll tell you straight whether it's a fit. If it is, you'll have working software in your hands two weeks later.
Founder-led · 50/50 payment · Free until you approve · DPDP + GDPR-clean